Lanyards are a popular accessory nowadays. Apart from being able to adapt themselves to a variety of looks, lanyards are also great marketing materials. With their long, wide straps offering great visibility for any logo or brand name (along with their many and varied uses), this comes as no surprise.
There is a great selection of opportunities where lanyards can be used, Schools and corporations prize custom logo lanyards for their contribution to uniformity. Charitable organizations and prominent brands rely on the high visibility that lanyards give their trademark logos. Concert and athletic event organizers use lanyards for security purposes, as well as a means of quick identification for event participants.
Still, to get the maximum benefits out of logo lanyards, there are some considerations to be made. Since not all lanyards are made the same way (i.e., with some having more visible and noticeable logos than others), clients who commission lanyards for their brand or company might benefit from observing the following tips:
Choose the right fabric or material for the lanyard :
Logo lanyards that are made of cotton or polyester fabrics are usually the best option. Cotton or polyester absorb and retain the ink from the silkscreen-printing process better than plastic or vinyl does. This means that company or school logos generally show up better on cotton or polyester lanyards, and are more likely to retain their shape and detail as compared to logos that are printed on plastic or vinyl lanyards. Another bonus for cotton or polyester lanyards is that the client can choose from a wider array of logo imprinting methods, such as silkscreen-printing, embossing, or weaving.
Choose the best method for imprinting the logo onto the lanyards :
The most common method for customizing lanyards is silkscreen printing, which involves using a mesh fabric and a stencil to paint a design onto the lanyard fabric. This method is great for intricate logos since the stencils used in the silkscreen process are patterned after the actual logo.
One drawback of the silkscreen process is that the print can fade over time, especially if the lanyard is regularly exposed to harsh elements such (e.g., extreme weather). Also, certain details of the company logo, especially the more intricate ones, can be rubbed off the lanyard fabric in case the wearer includes the lanyard in the laundry.
For companies that want heavy-duty and durable logo lanyards, the best option is to go for a woven lanyard. Woven lanyards are made by weaving the threads of the lanyard material so that they form the company logo or trademark. Since the logo or trademark in this case is practically built in to the actual lanyard as opposed to it being printed, it is less likely to chip off or fade.
Another durable alternative to silkscreen printing is embroidery. As with woven lanyards, colored threads rather than ink are used in the logo imprinting process. The difference, however, lies in the fact that the company logo is stitched onto the lanyard fabric so the design is on top of the fabric (as compared to woven lanyards where the design is part of the actual fabric).
If possible, choose a simple logo for the process or simplify the existing one:
While woven and embroidered lanyards are the most durable option, they are not always the most appropriate. Companies that have complicated logos (i.e., those with highly-detailed symbols or fonts on their logos) are usually discouraged from choosing the woven or embroidered option since it is very difficult for weaving or embroidery machines to replicate such intricate detail on a much smaller scale.
Logo lanyards that are made of cotton or polyester fabrics are usually the best option. Cotton or polyester absorb and retain the ink from the silkscreen-printing process better than plastic or vinyl does.